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Inside this Book – While still at school he created new groups, each one with a different profile: one dedicated to joy, for example, another to mental strength. He was only sixteen when he began to be approached by corporations who would ask him to sneak in some mentions of their products. He honed his technique. For a week he would get a community to talk about ‘love’, for example, who they cared about the most. Then he would move the conversation to fear for your loved ones, the fear of losing someone. Then he would slide in a product: take this medicine and it will help extend the lives of loved ones. He claims that by the age of twenty he had fifteen million followers across all the platforms. The modest middle-class boy from the provinces could suddenly afford his own condo in a Manila skyscraper. After advertising, his next challenge was politics. At that point, political PR was all about getting journalists to write what you wanted. What if you could shape the whole conversation through social media? He pitched his approach to several parties, but the only candidate who would take P on was Rodrigo Duterte, an outsider who looked to social media as a new route to victory. One of Duterte’s main selling points as a candidate was busting drug crime. He even boasted of driving around on a motorcycle and shooting drug dealers while he was mayor of Davao City, down in the deep south of the country. At the time, P was already in college, attending lectures on the ‘Little Albert’ experiment from the 1920s, in which a toddler was exposed to frightening sounds whenever he saw a white rat, leading to him being afraid of all furry animals. 2 P says this inspired him to try something similar with Duterte.
Inside this book –This is Not Propaganda PDF Book by Peter Pomerantsev – Srdja Popović is halfway through explaining to me how to bring down a dictator when he gets a call. It’s a warning about a piece coming out tomorrow claiming he’s connected to the CIA and is behind revolutions in the Middle East. The piece first appeared in an Istanbul daily and then reappeared on a minor Serbian-language website full of pro-Russian conspiracies. From there it moved to a site owned by Christian Orthodox patriots, and it would soon be featured on the front page of one of Serbia’s largest tabloids, which, Srdja assumes, is publishing it because conspiracy theories sell rather than because the paper has it in for him personally. 1 After all, he makes for a good story. Recently Russian state TV camera crews turned up at his office among the monolithic Communist concrete cubes of New Belgrade, where it sits between a hairdressing salon and a pastry shop. They tried to force their way in. If they had hoped to find dozens of CIA operatives, they must have been disappointed. Srdja runs a permanent staff of four Serbs, who sit in a neat grey office which would look like an accountant’s, were it not for the multiple posters of the clenched fist that is Srdja’s logo. It’s here they compile the step-by-step manuals for ‘non-violent direct action campaigns’, which are downloaded in their tens of thousands all across the world (the largest single location is Iran), organise workshops and schedule Srdja’s online Harvard training courses, which allow activists everywhere to pass exams in how to overthrow dictators without firing a shot.
This is Not Propaganda by Peter Pomerantsev PDF : eBook Information
- Full Book Name – This is Not Propaganda
- Author of this Book – Peter Pomerantsev
- Language – English
- Book Genre – Nonfiction, Cultural, History, Historical, Politics
- Download Format – PDF
- Size – 1.8 MB
- eBook Pages – 190
- Price – Free