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Inside this Book – This is often referred to as the ‘fool the emperor and cross the sea’ stratagem. The story goes that a certain Emperor Taizong of Tang, balked from crossing the sea to a military campaign against Koguryo due to a personal fear of seasickness. His general Xue Rengui thought of a stratagem to get the emperor across and allay his fear and so, on a clear day, the emperor was invited to meet a wise man. They entered through a dark tunnel into a hall where they feasted. After feasting for several days, the emperor heard the sound of waves and realised that he had been lured onto a ship. General Xue drew aside the curtains to reveal the ocean and confessed that they were already crossing the sea. The emperor, on discovering this, decided to carry on anyway, since their journey was well progressed by now, and later completed a very successful campaign. This stratagem means that you can mask your real purpose by using the ruse of a fake target that everyone takes for granted. Tactically, this is known as the ‘open feint’; in front of everyone, you point west, when your goal is actually in the east. For example a goalkeeper, when facing a penalty shot, will often stand to one side or the other effectively inviting the opposing player to aim towards an ‘open’ space when in fact the goalkeeper reacts and moves to this exact space the moment when the shot is taken, thus saving the goal. This stratagem makes use of the human failing to become unaware of common everyday activities, or events that appear normal and often repetitious. The best secrets are carried out in broad daylight. The best bluff is to repeat it so often that people are convinced that the next move will also be a hoax. When this happens, it is the best moment to carry out one’s previously hidden true objective.
Inside this book –The Thirty-Six Stratagems PDF Book by Peter Taylor – The origin of this proverb is apparently from the Warring States Period 4 when the state of Wèi attacked Zhao and laid siege to its capital Handan. Zhào turned to Qí for help, but the Qí general Sun Bin determined it would be unwise to meet the army of Wèi head on, so he instead attacked their capital at Daliang. On hearing this news the army of Wèi retreated in haste and the tired troops were then ambushed and defeated at the Battle of Guiling. The idea here is to avoid a head- on battle with a strong enemy, and instead strike at his weakness elsewhere. In Greek mythology, when Achilles was a baby, it was foretold that he would die in battle. To prevent his death, his mother, Thetis, took Achilles to the River Styx which was supposed to offer powers of invincibility and here she dipped his body into the powerful water. But as Thetis held Achilles by the heel, his heel was not washed over by the water of the magical river and so left this one place of weakness and vulnerability. Achilles grew up to be a mighty man of war who survived many great battles but one day a poisonous arrow shot at him struck his heel resulting in his death. Children are skilful at this avoidance of direct conflict by using one parent against the other when trying to get their own way. And in advertising there is the concept of indirect persuasion that uses transfer and diversion to persuade consumers to ‘buy’ by creating an association between a situation and a product. For example an advertisement for a clothing detergent might attempt to create the idea that family life will be wonderful if this product is used. But of course this can only be indirectly implied because in fact there is no such connection. In 1937 the process, based on electrostatic energy, called Xerography was invented by an American law student Chester Carlson. Xerography (from the Greek for ‘dry writing’) became commercially available in 1950 by the Xerox Corporation.
The Thirty-Six Stratagems by Peter Taylor PDF : eBook Information
- Full Book Name – The Thirty-Six Stratagems
- Author of this Book – Peter Taylor
- Language – English
- Book Genre – War, Philosophy
- Download Format – PDF
- Size – 798 KB
- eBook Pages – 103
- Price – Free