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Reviews of : The Art of the Start 2.0 by Guy Kawasaki PDF Book
Inside this Book – A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way. It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
Inside this book –The Art of the Start 2.0 PDF Book by Guy Kawasaki – I’m utterly bewildered by the high ratings and rave reviews this book is getting. I’m not seeing anything that’s new or thought-provoking from it and, instead, the book seems to hop randomly around the topic of startups without getting particularly deep into anything. A lot of it seems to be taken from the ideas of others, such as The Lean Startup and the works of Seth Godin, but at least Kawasaki attributes these ideas to them and refers to their books, so at least his readers can go off and read something with more meat. Take, for example, the chapter called the Art of Evangelizing, in which Kawasaki suggests that in order to get a standing ovation when public speaking, you should “have something interesting to say”; when encouraging ‘evangelists’ you should ‘assign tasks and expect them to get done’; you should also ask for help.
The Art of the Start 2.0 by Guy Kawasaki PDF : eBook Information
- Full Book Name – The Art of the Start 2.0
- Author of this Book – Guy Kawasaki
- Language – English
- Book Genre – Management, Business, Self Help, Nonfiction, Entrepreneurship,
- Download Format – PDF
- Size – 7.21 MB
- eBook Pages – 307
- Price – Free