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Inside this Book – Hypothesize, test, and pivot is your new mantra. The model is simple— the hard part is figuring out what to test and when to pivot. You need to test many different variations that have a strong hook to catch and hold people’s attention. Then, based on those tests, you figure out which variations yield the best results and keep investing in the ones that do. Or, if none of them are working, you need to pivot—go back, set a new hypothesis, and start the process over again. When I was building a million followers, my core focus was on becoming recognized for thought leadership, since my true passion is speaking and teaching other people. As a digital and business strategist, I’m always testing as much content as possible to get an understanding of what does and doesn’t work for clients, but when building my following I focused my brand around the themes of thought leadership, teaching, and inspirational posts. One of my most interesting and successful experiments involved podcasts. I hypothesized that podcasting would be a great outlet for me as an individual because I’d learned a lot about them in my work with Katie Couric, which I’ll speak about in the chapters to come. Suffice it to say, I’d seen that you could essentially “reverse engineer” podcasts for Facebook and scale audience and engagement quickly. We did this by cutting short audio clips from podcast interviews I had created with a few partners and celebrities and then turned them into a video by playing the audio over a still image or a slide show, or cutting it against stock video that represented what was being discussed. Running these videos through various tests, I found that I could reach millions of people in days—most of the top podcasts in the world don’t even reach that in a month. The trick is, you don’t have to reinvent the wheel. Look around and borrow ideas from other people’s successes.
Inside this book –One Million Followers PDF Book by Brendan Kane – Targeting can make or break a business. Many products and brands are capable of reaching a large audience, but knowing the nuances about who will actually engage with your product or brand is what truly helps create a significant lasting following and customer base. As we discussed, in order to scale quickly you will need to find the people who’ll not only share your messages for you but also buy your products. As we will discuss later in this chapter, there are different targeting strategies and techniques for specific goals. Furthermore, reaching the right audience will save you time, money, and energy. Let’s say you’re selling women’s yoga pants. It wouldn’t make sense to target men since they aren’t the ones who will need or use the product (unless you’re targeting them around a specific holiday and promote the pants as a gift idea). Or maybe you’re selling Philadelphia Eagles Super Bowl T-shirts— you wouldn’t want to target fans of the New England Patriots right after they lost in the 2018 Super Bowl, right? It would be a waste of your resources. Or imagine that you live in a town where everyone is vegan. You wouldn’t open a steak house there. Your business wouldn’t survive. Targeting the right people allows your business to thrive. And if you know exactly who your target audience is, the internet—social media in particular— has made it easier than ever before to listen to consumer feedback. Clothing companies like Zara completely rely on their buyers’ suggestions for tweaking their designs—corporate headquarters reads thousands of comments from shoppers and uses that feedback to create the next clothing line. It’s a user- generated approach to fast fashion, which they claim is one of their keys to success. 1 This is also part of the reason that Zara dominates the fashion market—it’s hard for other brands to keep up with that level of attention to the target market’s feedback.
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One Million Followers by Brendan Kane PDF : eBook Information
- Full Book Name – One Million Followers
- Author of this Book – Brendan Kane
- Language – English
- Book Genre – Non-Fiction, Business
- Download Format – PDF
- Size – 1.3 MB
- eBook Pages – 194
- Price – Free
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