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Inside this Book – No one will do it for you. No one really wants to help you. Very few will inspire you. And even fewer will care about you. People care about themselves. Just like you do. Salespeople (not you of course) tend to whine. Slow sales, unreturned calls, competition undercutting, the usual. The same things they’ve been whining about for a hundred years. If you want an insurance policy for success in the profession of selling, you better issue it to yourself, pay for it yourself, name yourself as the policy holder, and down at the bottom, name yourself the beneficiary. Then have the balls to sign the document, and make a commitment to yourself. Don’t whine to me that your boss is a jerk. Get a new boss. Don’t whine to me that the customer won’t return your call. Study voicemail. Don’t whine to me that your company won’t give you a laptop. They sell them at the computer store. Go buy one. Take a moment right now and look at your sales resource library. What kind of books do you have, what kind of tapes do you have on the subjects of selling, presentation skills, positive attitude, creativity, and humor that you read and refer to every day? Let me give you the answer. Not enough.
Inside this book –Little Red Book of Selling PDF Book by Jeffrey Gitomer – Personal Branding is not complicated, unless you take a course in it. Then it’s scary as hell. Entrepreneurial Personal Branding and marketing is much easier. I have a brand. Or should I say: I AM the brand. I have taken my name, “Gitomer” and “Jeffrey Gitomer” and turned it into my brand. My column has been in the Charlotte Business Journal every week for twelve years. It’s now in 90 markets. My website is my name: gitomer.com. My company is my name: BuyGitomer. And everything I do has my name on it. (I even registered the URLs for the misspellings of my name.) What’s your brand? Not just your company brand—I’m talking about your personal brand. In sales, prospects buy the salesperson FIRST. If they buy brand-you, then they may buy what you’re selling. How do you get a brand? How do you create a brand? First: If you’re a small business person, don’t read a book on it. I have yet to find one that is pragmatic enough to work. Second, think “me” and “give-to- get.” Third, think “promotion combined with advertising.” And the kicker— it’s how hard you work, how smart you work, and how dedicated you are, combined with your self-belief, that will help your brand proliferate more than anything.
Little Red Book of Selling by Jeffrey Gitomer PDF : eBook Information
- Full Book Name – Little Red Book of Selling
- Author of this Book – Jeffrey Gitomer
- Language – English
- Book Genre – Non-Fiction, Business
- Download Format – PDF
- Size – 1.4 MB
- eBook Pages – 230
- Price – Free