Download Customer Centricity PDF Book by Peter Fader . Soft Copy of Book Customer Centricity author Peter Fader completely free.
Reviews of : Customer Centricity by Peter Fader PDF Book
Inside this Book – What is the primary objective of every company in every sector and every marketplace in the world? Well, the answer is obvious, isn’t it? The only reason anyone goes into business-the only reason any commercial enterprise exists-is to make a profit and to maximize those profits over as long a time period as possible. We are in business to make money. Preferably, a lot of it. And broadly speaking, for the better part of the past century, all companies have used the same general strategy to achieve that goal. That strategy can be termed “product centricity.” Ever since Henry Ford introduced the world to the wonders of the assembly line, companies of all kinds, even service firms, have followed that same path to growth and profitability. Ford’s model-the product-centric model-worked. And it worked because of the virtuous cycle that underpinned the entire thing. As Ford understood when he unveiled the Model-T back in 1908, and as companies today still understand, the more products you sell, the cheaper it becomes to manufacture those products, which means you can make more products, sell more of them, and make even more money.
Inside this book –Customer Centricity PDF Book by Peter Fader – Before answering this question, I must emphasize a particular point because it’s an important one. The ultimate aim of the customer-centric model is the same as the ultimate aim of the product-centric model: to make the company as profitable as possible in the long run. All of the ideas that you’ll read about in this book-all of the terminologies and methodologies and theories of customer centricity-are simply a means to an end. That end is profitability- long-term profitability, that is. In that way, a customer-centric approach to business is no different than a product-centric approach to business. This raises an obvious question. If the end goal is the same, and if the end goal is to make money, then why are so many companies-and so many executives and managers-so skeptical of customer centricity? Why do they cling to the product-centric past? Well, the answer is simple. They are skeptical of customer centricity because so much of what the model calls for is so unconventional-and because a great deal of what customer centricity entails flies right in the face of some long-held business beliefs.
Customer Centricity by Peter Fader PDF : eBook Information
- Full Book Name – Customer Centricity
- Author of this Book – Peter Fader
- Language – English
- Book Genre – Non-Fiction, Business, Management
- Download Format – PDF
- Size – 742 KB
- eBook Pages – 90
- Price – Free