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Inside this Book – As Bennett puts it, “Be real, and encourage other people to be real.” Sounds easy enough. But what does it mean to “be real”? What does being real have to do with launching a successful business? As Bennett explains, when she started making aprons, all she had was her phone and herself. It was only “fitting” that her product would be infused with her special touch and her naturally sparkly personality—there wasn’t anything getting in her way! Admittedly, not all companies are cut from such personable cloth. Yet regardless of a founder’s temperament, the product, or the available resources, the same principle applies: authenticity is good for business. While I invite readers to pick and choose from the 10 chapters in this book to find what works for them, this chapter is first for a reason. In order for a human company to flourish, it has to be genuine, aligned, and true to itself. A real company actually flaunts its humanity; it doesn’t hide it. More and more, customers of all ages are flocking to authenticity 1 and so are employees. In fact, in a 2013 study, professors from Harvard University, the London Business School, and the University of North Carolina discovered that when companies emphasize newcomers’ “authentic best selves” over an organizational identity, this emphasis leads to greater employee retention and customer satisfaction within six months.
Inside this book –Bring Your Human to work PDF Book by Erica Keswin – That’s right. If you want your company to last, you have to think about the future. While this might sound obvious, the future is more difficult to consider than we may care to admit. Remember the “marshmallow test”? Way back in 1960, scientists at Stanford University placed a marshmallow in front of little kids and explained to the kids that if they could wait fifteen minutes to eat it, they would be rewarded with two marshmallows. Ultimately, the kids who could delay gratification ended up being generally more successful in their lives, even scoring higher on the SAT. 2 Sustainability is like the marshmallow test for business. I call it playing the long game, and playing the long game is not easy. In the original marshmallow study, only 30 percent of the kids held out for their second treat. A truly human, thriving workplace has to do better than that. We want the treats on the table to grow over time. Not only is investing in the future the right thing to do for the world and your company, but top talent is also looking for companies that are willing to embrace sustainability. As a matter of fact, they are demanding it.
Bring Your Human to work by Erica Keswin PDF : eBook Information
- Full Book Name – Bring Your Human to work
- Author of this Book – Erica Keswin
- Language – English
- Book Genre – Business, Historical, Leadership, Romance
- Download Format – PDF
- Size – 1.7 MB
- eBook Pages – 178
- Price – Free