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Reviews of : Big Data by Bernard Marr PDF Book
Inside this Book – Big Data is at the heart of the smart revolution. The basic idea behind the phrase ‘Big Data’ is that everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyse to become smarter. The driving forces in this brave new world are access to ever- increasing volumes of data and our ever-increasing technological capability to mine that data for commercial insights. There is little doubt that Big Data is changing the world. It is already completely transforming the way we live, find love, cure cancer, conduct science, improve performance, run cities and countries and operate business. As a result there is a huge amount of hype and fuss over Big Data. Everyone is discussing it. It is THE hot topic discussed in every boardroom, every business publication from The Economist to Fortune to the Harvard Business Review. Big Data is even making its way into mainstream media. But despite the noise.
Inside this book –Big Data PDF Book by Bernard Marr – Smarter business starts with strategy. And that’s true whether you’re a Big Data giant like Amazon or Google or a small family run corner shop. It is easy to get lost and overwhelmed by the science of data and analytics. Considering that was true before Big Data it is exponentially so today. Business leaders all over the world are bamboozled. They read how Big Data giants never throw away any data, how everything in these data rich companies is captured and analysed because it’s valuable and potentially offers unique and powerful insights for business development. Not even errors are discarded…Take misspelt names and search queries – surely that’s data that can be deleted. Not to Google it’s not. Instead of ignoring it they used it to compile the world’s best spell checker! 1 For most business leaders the very idea of collecting and storing everything is genuinely terrifying. Not least because they already have a mountain of archive material that is lying in dusty folders in the basement never mind having to deal with all the new stuff that is generated every day! Even a moment’s contemplation of the issues a business potentially faces in the Big Data world is exhausting and stressful… What constitutes everything, what sort of format, where will it be stored, how will it be stored, who will use it, who will own it, how will we pay for it, what will we do with it, where do we even start? The thing is, for Big Data giants like Tesco, Walmart or Amazon every tiny piece of data may very well be valuable to some extent or another. But only because those businesses have the analytical expertise, money and technological capability to invest in sufficient storage capacity and mine those massive data sets to deliver insights. Plus, they are at the cutting edge of this new world and so often attract the very best talent.
Big Data by Bernard Marr PDF : eBook Information
- Full Book Name – Big Data
- Author of this Book – Bernard Marr
- Language – English
- Book Genre – Non-Fiction, Science, Economics, Business
- Download Format – PDF
- Size – 4.5 MB
- eBook Pages – 211
- Price – Free